SEO TECHNICAL AUDIT

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SEO website audit is a set of measures to identify technical errors and shortcomings of your website for its effective indexing in the search engines Google, Yandex and Bing.

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Website SEO audit: what’s included?
 
• Checking the status of your domain (Domain Authority, Page Authority, Trust Flow);
• Checking the semantic core of the site;
• Match the meta description of your site and its pages with keywords in search results;
• Correct assignment of tags (H1, H2 and H3);
• Availability of Sitemap;
• Optimization of photos and other content on the site;
• Loading speed and ease of use of the mobile version of the site
• SEO Friendly URLs (human-readable URL);
• Broken links and pages (error 404);
• Website loading speed and identifying factors that slow down its loading.
 
After performing a technical analysis of the site, we will check how well it meets the 3 main factors of effective indexing by Google, Yandex and other search engines.

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Not long ago, Google experts announced that the search engine will pay special attention to 3 main indexing factors:
 
1. Site relevance
2. Site indexing
3. Domain authority and quality
 
Site relevance
 
The relevance of a site is determined by its exact and complete compliance with the most popular queries of Internet users.
 
To make things easier for users, Google has developed technologies for analyzing complex queries in several languages. Now it can analyze not only text, but also images. It is these innovative technologies that help maintain Google's leadership among search engines.
 
Algorithms such as the BERT and MUM neural network based on artificial intelligence technology allow you to analyze given search queries and intuitively provide the most accurate answers to them.
 
Site indexing
 
Site indexing refers to the level of technical readiness of the site and its compliance with more than 200 factors taken into account by search engines when indexing it (when search engine bots visit the site for indexing).

Site indexing includes factors such as:
 
• Ease of use of the mobile version;
• Site structure;
• Fresh content;
• Removal of outdated and duplicate content;
• Use of an SSL security certificate (https);
• Proper use of the Noindex directive and updating the Sitemap file;
• Use of Schema Markup.

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Domain authority and quality

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Domain Authority is a ranking indicator that determines whether a website can rank well in the search engine results list (SERP).

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More than several dozen factors are used to determine the domain authority score, which ranges from 0 to 100. The most important of them are: the number of external and internal links, the authority of the sites from which you received external links, ease of use of the site, site loading speed, quality content, internal and external site optimization.
 
All these names and terms may seem complicated to you, but they are all necessary for one purpose: to increase the “trust” factor of your site.

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If search engines determine that your site is technically advanced and you publish content that is useful to users, they will be happy to rank you well. 

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Frequently Asked Questions

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How long will it take for me to see the results of your SEO work?
 
Everything directly depends on the state of your site, domain and frequency of keywords related to your business. If the domain is new, it may take up to 6 months for the changes we make to be indexed.

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Based on our many years of experience and information from leading SEO experts, we give the approximate time required for indexing different types of sites.

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Sites covering local towns and cities with mid-frequency keywords: for example, “Almaty beauty salon.” Website indexing period is 2-4 months.

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Sites covering local towns and cities with high-frequency keywords: for example, “best interior designer in Kaliningrad.” Website indexing period is 4-6 months.
 
Sites covering the entire country with low and mid-frequency keywords: for example, “electrical services Uzbekistan.” Website indexing period is 6-12 months.
 
Sites covering the entire country with high-frequency keywords: for example, “website development Uzbekistan.” Website indexing period is 12+ months.
 
What sites and types of businesses do you not work with?
 
Sites launched less than a month ago;
Online stores, whose growth is 100% dependent on SEO;
Sites targeting only low-frequency keywords;
Companies that test new products on the market.
 
For whom SEO is not a priority?

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For any type of business that offers goods with a low average bill, but a large quantity and product positions (for example, office supplies) or has an urgency factor (for example, urgent dental services, disinfection or pest control services), investing in contextual advertising will have a higher financial impact returns than SEO.

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If you are ready to take your online business to a whole new level, then contact us and we will explain how to do this together.
 

 

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