SEO CONTENT AUDIT

High-quality, relevant and useful content is one of the main success factors for many well-known websites and platforms.

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Content is a long-term valuable resource that can benefit your business if it is properly managed, optimized and targeted to your audience.

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We are often contacted by online stores that sell several thousand product items. Their main problem is that their competitors are at the top of search results, but they just can’t get there.

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When analyzing such sites, in addition to technical shortcomings, it turns out that their product cards contain only one sentence describing the product and several images that cannot be enlarged. In most cases, there are no technical specifications of goods and their detailed descriptions.

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This approach to doing business online not only gives a signal to potential buyers that the online store does not care about their interests, but also leads to the fact that competitors who take care of filling out complete and accurate information about goods and services will always be higher in search results.

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What is a content audit?

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A content audit is a series of measures to audit and document all content on your website to analyze and optimize it. After analyzing existing content, we can identify opportunities to improve, optimize, update and effectively reuse it.

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What we will check?

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• Main pages of the site

• Landing pages

• Blog posts and articles

• Video content

• Images and photographs

• User manuals

• Success stories

• Portfolio

• Reports

 

Checking that your content is optimized includes:

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• Headings

• Title tags

• Meta titles and meta descriptions of pages

• Formatting of CNC links (human-readable URL)

• Optimizing content for your keywords and phrases

 

Content quality checks include:

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• Photos and images of your website

• Broken links (404 error)

• Style and manner of presenting information (Tone of Voice)

• Use of terminology

• Content formats used

• Comments on your content

• Online assistants and pop-up offers from the company

• Readability (readability) and ease of perception of content

• Checking for grammatical errors

• Relevance of content

• Compare your content with your competitors' content

• Suggestions for improving content

• Technical analysis of your content includes:

• Organic page views on your website

• Bounce Rate

• Internal linking

• Backlinks

• Keywords and their frequency

• Page loading speed

• Average position in search results

• Time spent on the site and page

• Conversion rate

• Size of images on the site

 

As you can see from the list above, content is not just text or photos that provide additional information to Internet users, but also a valuable intellectual product of your brand.

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Well-known brands such as Coca Cola, Red Bull, GoPro, American Express, Dollar Shave Club and many others have built their business on the correct and strategic use of content. This does not mean that there is no longer a place for your brand in the online space. As Microsoft founder Bill Gates wrote in his famous essay “Content is King,” every company has an equal chance to participate in the information supply process.

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If you are thinking that your content needs to be checked, consolidated and optimized, we will be happy to help you solve this difficult but interesting task.

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